Audience Research Archives - Documentary Business

The Rise of Netflix Increases Pressures on Producers. My Big Takeaways for 2018

2018 December 27 / Amazon, Commissioning Process, Conferences & Markets, Digital Video, Distribution, Documentary Production, Facebook, Internet Economy, Netflix, Pitching

Here are my key Takeaways for 2018. It was the year in which Netflix accelerated its challenge to the entire film and television eco-system, with the Amazon behemoth adding to the disruptive force of online video. 1.Channels Under Threat. Factual commissions boomed since the mid-Eighties. A tiny documentary market exploded into the global Unscripted industry …

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Amazon, Commissioning Process, Conferences & Markets, Digital Video, Distribution, Documentary Production, Facebook, Internet Economy, Netflix, Pitching

PBS History Programming: Audience & Pipeline. Top 5

2017 November 28 / Archive, Commissioning Process, Conferences & Markets, Distribution, Documentary TV, Network Profile, Pitching, Producers' Tool Kit, Public Television, Ratings

This post continues my coverage of the PBS audience for History and Science for delegates attending WCSFP Congress in San Francisco. The focus here is on the strands American Experience, American Masters and Secrets of the Dead. Also profiled are the highest-rated PBS History specials and limited series outside the strands. Next post: The Vietnam War. …

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Archive, Commissioning Process, Conferences & Markets, Distribution, Documentary TV, Network Profile, Pitching, Producers' Tool Kit, Public Television, Ratings

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PBS Science Audience: Top 5 Non-NOVA Series & Specials, 2015-17

2017 November 27 / Commissioning Process, Conferences & Markets, Documentary TV, Funding a Documentary, Network Profile, Public Television, Ratings, Uncategorized

PBS commissions Science specials and series in addition to the NOVA pipeline. Top 5 Non-NOVA Science: Update “Farthest – Voyager In Space” is a standalone special produced by HHMI Tangled Bank Studios for PBS, and not a Secrets Of The Dead episode. Context: PBS’s average primetime rating is 1.41. That translates as an audience of 2,116,000 …

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Commissioning Process, Conferences & Markets, Documentary TV, Funding a Documentary, Network Profile, Public Television, Ratings, Uncategorized

PBS Series Ranker: The Audience For History & Science Strands, 2014-2017

2017 November 24 / Commissioning Process, Conferences & Markets, Distribution, Documentary Production, Documentary TV, Network Profile, Pitching, Producers' Tool Kit, Public Television, Ratings

Science and History programs are anchors of PBS’s programming strategy. This series of posts covers the audience and pipeline for these two popular genres. The Big Picture Chart: Strands: Science: NOVA. History: American Experience, American Masters and Secrets Of The Dead. Other genres captured in the Series Ranker are Drama (Masterpiece Theater, until recently driven by Downton …

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Commissioning Process, Conferences & Markets, Distribution, Documentary Production, Documentary TV, Network Profile, Pitching, Producers' Tool Kit, Public Television, Ratings

Audience Ratings Information for Producers: Arming Yourself for Negotiations

2017 November 22 / Commissioning Process, Pitching, Producers' Tool Kit, Public Television, Ratings, Reality Television, Theatrical Documentary, UK, Unscripted TV

Producers are at a big disadvantage in negotiations with U.S. networks because they lack industry information such as program ratings, network distribution trends, and network revenues. Best Deal We create customized reports for each producer that provides the knowledge that they need to get the best deal in the US marketplace. The reports include complete …

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Commissioning Process, Pitching, Producers' Tool Kit, Public Television, Ratings, Reality Television, Theatrical Documentary, UK, Unscripted TV

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

2017 November 12 / Internet Economy, Netflix, Operations, Ratings, VOD

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study Read More »

Internet Economy, Netflix, Operations, Ratings, VOD