Big Data

The Rise of Netflix Increases Pressures on Producers. My Big Takeaways for 2018

2018 December 27 2019 January 7 / Amazon, Commissioning Process, Conferences & Markets, Digital Video, Distribution, Documentary Production, Facebook, Internet Economy, Netflix, Pitching

Here are my key Takeaways for 2018. It was the year in which Netflix accelerated its challenge to the entire film and television eco-system, with the Amazon behemoth adding to the disruptive force of online video. 1.Channels Under Threat. Factual commissions boomed since the mid-Eighties. A tiny documentary market exploded into the global Unscripted industry …

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Amazon, Commissioning Process, Conferences & Markets, Digital Video, Distribution, Documentary Production, Facebook, Internet Economy, Netflix, Pitching

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

2017 November 12 2017 November 13 / Internet Economy, Netflix, Operations, Ratings, VOD

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study Read More »

Internet Economy, Netflix, Operations, Ratings, VOD