Network Promos

Audience Ratings Information for Producers: Arming Yourself for Negotiations

2017 November 22 / Commissioning Process, Pitching, Producers' Tool Kit, Public Television, Ratings, Reality Television, Theatrical Documentary, UK, Unscripted TV

Producers are at a big disadvantage in negotiations with U.S. networks because they lack industry information such as program ratings, network distribution trends, and network revenues. Best Deal We create customized reports for each producer that provides the knowledge that they need to get the best deal in the US marketplace. The reports include complete …

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Commissioning Process, Pitching, Producers' Tool Kit, Public Television, Ratings, Reality Television, Theatrical Documentary, UK, Unscripted TV

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

2017 November 12 / Internet Economy, Netflix, Operations, Ratings, VOD

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study Read More »

Internet Economy, Netflix, Operations, Ratings, VOD