Facebook

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3)

2016 August 29 / Distribution, Documentary Production, Documentary TV, Facebook, Operations, Producers' Tool Kit, Theatrical Documentary, VOD

We continue our Case Study of Choppertown, the indie documentary producer that evolved into a model mini-network for the Facebook Era. Here is the link to Part 1 of 3 including Choppertown’s history and the sizzler. And a link to my 16-minute podcast audio conversation with Zack Coffman. Hybrid Revenue Streams In 2016, Choppertown evolved into a Facebook Video …

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3) Read More »

Choppertown: A Model Facebook Network with 2.0 Million Friends. (Part 1 of 3)

2016 August 23 / Distribution, Documentary TV, Facebook, Funding a Documentary, Internet Economy, Network Profile, Producers' Tool Kit, VOD

The message of Choppertown is that documentaries can make money from Facebook. It is the story about how a deficit-funded, observational documentary evolved into a ground-breaking Facebook “channel.” Thanks to Zack Coffman for sharing the ups, downs, and ups again of the Facebook marketing engine Choppertown. Here is Part 1 of my Case Study on documentary strategies for …

Choppertown: A Model Facebook Network with 2.0 Million Friends. (Part 1 of 3) Read More »