Discovery’s New Velocity Channel: What Do Rich Men Want? What’s the Sweet Spot? Plus: Who’s Next for a Re-name?
Discovery’s new, Male-targeted Velocity digi-net replaces HD Theater in October 2011. HD Theater was launched in 2002, but outgrew its value as a premium channel when HD became the “the new Standard Def.” Branding Velocity is a Lifestyle channel “for the Rich Man — the successful, college-educated man who earns $150,000 or more a year and who …