Case Study: Globe Trekker’s Business Model for a Deficit-financed Public TV Series (2/2)
This is part 2 of a two-part post on Globe Trekker, the leading PBS Travel series created by Pilot Productions’ Ian Cross. Last week: Globe Trekker’s history, distribution and audience This post: the business model and Takeaways. REVENUES Public TV Revenue Model Stations are given programs for free or for a comparatively low license fee The producer sells …
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