StoryScout 2024

Documentary Business

Peter Hamilton Consultants, Inc

Distributing Discovery’s APOCALYPSE ’45 in the COVID Era. A podcast with Abramorama’s Karol Martesko-Fenster

Abramorama COO Karol Martesko-Fenster reveals how COVID forced a rapid turnaround in the theatrical distribution strategy for Discovery’s Apocalypse ’45.

He describes the ‘virtual theatrical’ release for Oscar nominee Erik Nelson’s gripping archive-based documentary about the Pacific campaign that brought WW2 to an end.

Karol shares his pre-COVID strategy and its radical switch into a campaign combining a virtual cinema release with special screenings for members of major military museums and veterans organizations.

We conclude by exploring a post-COVID world where virtual theatrical screenings become a fixture of the eco-system, and are managed under a new rights category, TH-VOD.

Listen to Karol Martesko-Fenster (24′)

More reading and listening!

The Apocalypse ’45 Case Study and podcast are sponsored by, the world’s premier online video stock footage search platform providing instant access to millions of online screening clips and text records from the world’s top footage collections on a single site.

Btw, I am a user of Descript for transcriptions, etc. Read more here: on How to Record a Podcast Remotely And Get It Right The First Time