Building Impossible with Daniel Ashville was our standout Summer Case Study.
The U.S. premiere airdate is Thursday October 19, with 5 episodes running from 7p to midnight.
- The series may signal a renewed appetite for a Factual genre – Engineering – that has been a pillar of documentary channel schedules.
- Hoff Productions refreshed the genre with a new talent who successfully crosses over to TV from the social media economy.
- Nat Geo International greenlit the series after the producer had struck out in the US, validating my often-repeated mantra to producers everywhere: “Look outside your own borders!”
We captured how Building Impossible happened, from Concept to Delivery, in the words of executive producer Michael Hoff.
Read our detailed Case Study here, the latest in our Documentary Success Stories series.