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Netflix 2024: What You Need To Know Now!

Documentary Business

Peter Hamilton Consultants, Inc

Nielsen Gauge: Streaming and Netflix Roll On. Latest Data

Streaming continues to increase its share of viewing at the expense of Cable and Broadcast.

The May Nielsen Gauge confirms these and other key trends.

Highlights:

  • Streaming usage is now at a dominant 36.4% share — up from 31.9% a year ago.
  • Cable TV viewing continues to decline — down 14% to a 31.1 share — versus a 36.5 share in the year-ago monthly period.
  • Broadcast now captures less than a quarter of the available audience.

Netflix Rolls the Competition

  • Netflix made a major gain — up 9.2% in 12 months and now with a 7.9% share.
  • Netflix’s viewing measure is approximately 4x Disney+, 6x HBO Max and 7x Peacock.
  • Meanwhile Amazon Prime Video is 5.1% higher to a 3.1% share.

FAST’s Showing Up

  • The Roku Channel is the latest free streamer to make the Gauge.
  • Roku joins FAST services Tubi and Pluto TV.

TV USE U.S. (%)
(Total day viewership of persons 2+)

Platforms

  • Streaming: 36.4%
  • Cable: 31.1%
  • Broadcast: 22.8%
  • Other: 9.7%

Streaming Services

  • YouTube: 8.5%
  • Netflix: 7.9%
  • Hulu: 3.7%
  • Prime Video: 3.1%
  • Disney+: 1.8%
  • Tubi: 1.3%
  • HBO Max/Max: 1.2%
  • Peacock: 1.1%
  • Roku Channel: 1.1%
  • Pluto TV: 0.9%

Note: The Gauge measures total day viewership of persons two years and older.