Streaming Video

Program Development and Pitching in the Online Video Economy. Takeaways from Hoff Productions

2018 May 18 / Amazon, Commissioning Process, Distribution, Internet Economy, Netflix, Operations, Pitching, Producers' Tool Kit, Streaming Video, VOD

The program development process is changing in ways that are very consequential for the profitability of independent producers. That’s the message from Michael Hoff, founder and CEO of Hoff Productions, based in the Bay Area since 1993. Michael has been a great friend and valued supporter of this newsletter. We have been sharing notes about the …

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Hulu: The Appetite for Documentary Viewing on the Home of “The Handmaid’s Tale”

2018 May 3 / Internet Economy, Netflix, Producers' Tool Kit, Ratings, Reality Television, Streaming Video, VOD

Do online video subscribers watch documentaries? This week’s post pulls back the curtain, but just a little. Research firm Comscore tracks Monthly Uniques for Hulu, the #3 U.S. online subscription service after Netflix and Amazon. The Findings: The data is by programming category: And here is the detail: HULU Monthly Uniques, March 2018 Millions …

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