StoryScout 2024

Documentary Business

Peter Hamilton Consultants, Inc

MIP CHINA: Chinese Majors Are Seeking Coproduction Partners. Hangzhou, May 23-25

A big Takeaway at MIPDoc and MIPTV is that “CHINA IS COMING BACK!”

China’s appetite for international coproductions is surging after state regulators restricted broadcasters from acquiring international content.

MIP CHINA is the first ever one-to-one partnership forum that that brings together international producers with Chinese companies who are actively seeking copro partners.

  • The format is modeled on the successful BBC Screenings and MIP Cancun events.
  • It will accurately match the international producers and commissioners with their potential Chinese partners, including Internet-based giants like Tencent Video.

MIP CHINA will be held from May 23-25 at the Hyatt Regency in Hangzhou, located on a picturesque lakefront near Shanghai.


The Chinese partners attending include leading funders, broadcasters, platforms and the local operations of global brands like Pepsi and Intel.

China Media Capital Holdings

CMC is China’s largest private and most active media investment firm. Has a JV with Dreamworks, plus numerous other investments in various parts of the media chain both in China and abroad.

CIBN Oriental Network

Online broadcast subsidiary of state media giant China Radio International, CIBN produces a wide range of content across multiple genres.

Hakim Unique Group

Stop motion animation player determined to expand into unscripted / documentaries its current focus on film & TV advertising, concept films, and brand design. Its “Stick It Out” was shortlisted in the “Golden Monkey King” General Award of the 11th China International Animation Festival (CICAF).

Huace Film & TV Company

China’s top drama production group with more than 100 productions and a nearly 20% market share of drama productions on air in China. HUACE enjoys relationships with international companies such as Fox, Sony and ITV. Strategy is to expand into Unscripted.

Hunan TV

China’s most popular provincial satellite channel is currently China’s second-most-watched channel, second only to CCTV-1. Excels at Outdoor Lifestyle, Reality, studio-based entertainment shows, Formats and Documentaries. More than 215 million of China’s 427 million TV Homes are Multichannel homes.

Intel China

Intel China’s marketing department is responsible for managing Intel China’s content sponsorship deals for programming in China. They have supported a number of large scale format programs on Hunan TV and other Chinese platforms. They are particularly interested in content that highlights innovation in technology and other areas.


One of the biggest media buyers in China, and a unit of WPP, the world’s largest advertising group. Mindshare is extremely active in bringing brands together with content in China. Major clients include many global brands in China such as NIKE, CHANEL, FORD, MAZDA, IBM, ROLEX, and many more.

Nanjing Broadcasting System

Nanjing Broadcasting System is the parent company that operates all of the channels of Nanjing TV. It also operates a number of subsidiaries in production, publishing, radio and other media outlets.


Pepsi, one of the world’s most iconic and recognized consumer brands globally, has sponsored a number of large scale programs such as “ VOICE OF CHINA,” “CHALLENGER ALLIANCE” and many more.

Shanghai Media Group

SMG is one of China’s largest media and cultural conglomerates, with the most complete portfolio of media and related businesses. On the content side, SMG is a leading powerhouse in China in the production of TV and films, animation and documentaries. New media is a top priority.

Sichuan Radio and Television

Sichuan Radio and TV is the provincial television operator for one of China’s largest provinces with a population of around 90 million. Along with its channels, the company operates one of China’s most well-known online video platforms, Panda TV. The Documentary Studio is a unit of the Sichuan Radio and Television, broadcaster of “The Great Shokunin”, “Black Mirror Experiment” and other outstanding films recognized in the Gold Panda International Documentary Film Festival screenings.

Talent Television & Film Co.

Talent (Tangde) has more than 10 years of history in China’s film and television industry. Covering many parts of the industry chain. Talent’s focus includes film and TV program investment and production, and artist management.

Tencent Video

Tencent is one of the biggest internet giants in the world. Its operations cover news, social media, video, the Wechat messaging service, games, film and many other fields. Tencent Video is a Top 3 VOD platform in China: more than 20 million users paid for video in 2016. It’s famous for its young and active self-made variety shows, and domestic hit dramas. Unscripted is an emerging strategic priority.

XG Entertainment

Headed by Ms. Yang Wenhong (former Shanghai Media Group EVP, SFG Vice-Chairman), XG has put together under one roof many of China’s top content producers as well as a strong finance and distribution team.

Yili Group      

One of world’s largest dairy companies and a key sponsor of several of China’s top shows including “RUNNING MAN,” “WHERE ARE WE GOING, DAD?,” “SUPER BRAIN 2” and many more

Zespa Media

A Zespa Media group company that is also a fully licensed production house in China with an expanding team of international and local media professionals, as well as strong partnerships with leading Chinese TV companies.



  • Up to 15 one-to-one meetings with Chinese companies
  • Meeting table and translator
  • 3 hotel nights for one executive
  • Access to networking events
  • Breakfast, lunch and dinner over 2 days


(This post is sponsored by ReedMidem and MIP China)