Documentary Business

Peter Hamilton Consultants, Inc

S4C honors Ryan Reynolds & Rob McElhenney for their docuseries at Wales’ World Cup sendoff on Broadway

Monday’s sold out and jam-packed Wales to the World celebration was without a doubt my funnest nite of 2022.

S4C, the Welsh-language broadcaster was our host at Manhattan’s Sony Theater.

Ryan Reynolds and Rob McElhenney were the delighted honorees for their support of Welsh football.

The American super-star actors had purchased struggling Wrexham Football Club and created the “utterly addictive” Welcome to Wrexham docu-series for Disney+.


I finally got it why “Wales” and “Song” are inseparable during a night of stirring performances by Broadway and recording stars.

The finale arrived way too soon when S4C’s guests raised the roof with Dafydd Iwan’s “Yma o Hyd” (“We’re Still Here!”), the Thatcher era resistance song that is Wales’ official anthem for its first World Cup campaign since 1958.

It’s a spine-tingler: Watch the official video here:



A very big thanks for my invitation and warmest welcome to:

  • Non Griffiths S4C’s Head of Content Partnerships and Strategic Events (try that in Welsh: “Pennaeth Partneriaethau Cynnwys a Digwyddiadau Strategol”) and
  • Iwan England, S4C’s new head of Unscripted, who will attend World Congress in Glasgow and also Realscreen ’23. Look out for Iwan!


Chatting with Iwan about his expanding documentary focus, I was reminded of my positive experience with many smart documentary copro’s between S4C, Ireland’s Gaelic-language broadcaster TG4, BBC, Smithsonian Networks, and others.

I was consulting at that time with Enterprise Ireland.

Full Conversion

By the time I stepped out into the cold on West 46th, ominously New York’s “little Brazil,” I felt fully converted to Wales ’22… certain that my last-to-qualify Socceroos could never come up with a more inspiring nite on the Great White Way than Wales’ winning World Cup sendoff .