Virtual Reality is suffering in the ‘trough of disillusionment.’ That’s the verdict on VR from the CES Consumer Electronics Show in Las Vegas, according to Nick Winfield and The New York Times (January 9, 2017). The VR negatives keep piling up: Headsets come with sick bags. Price points induce sticker shock. Sales are slack. Headset …
What’s The Buzz? LIVE! The famous session that covers the year’s editorial trends led off with safariLIVE, the Nat Geo Wild daily feed from Kruger National Park. We covered safariLIVE in a panel at Wildscreen in October. It’s a groundbreaking brand-builder for Nat Geo Wild that also attracts new viewers on Facebook. The immiediacy and authenticity …
Science Congress Takeaway #3. LIVE! Leads ‘What’s the Buzz!’ Cab/Sat Model Looks Fragile Read More »
Science Producers Congress was a success this year, thanks to the host public broadcaster SVT, the organizers, and the most beautiful city of Stockholm. The panels I attended were very rewarding. There were two beautiful events: at the Golden Room in City Hall where Nobel prizewinners celebrate; and the Vasa Museum which is built around a …
Science Congress Takeaway #2. Megyn Kelly and Living in Dangerous Times Read More »
Who are the BIG GUNS in the Wild West of Social Media Video? Video is the fastest growing segment of the social media industry. Facebook has 1.57 billion mobile Monthly Active Users, and dominates video: Over 7.9 million videos were uploaded directly to FB last month. They generated over 208 billion views… For 1.1 million +/- …
Facebook Video: Most Watched Publishers, September 2016 Read More »
WildLIVE! Understanding the Trend towards Real Time Wildlife Programming. Wildscreen, Bristol UK, October 12. LIVE is as hot as chili peppers. LIVE is popping up across territories, genres and formats. For example, just this week, A&E announced a live COPS documentary mini-series located in Dallas TX. At Wildscreen in Bristol, the BBC’s James Honeyborne will …
Choppertown evolved from a credit card-financed first documentary to a profitable Facebook documentary channel. We profiled Choppertown‘s origins here (Part 1). And the takeoff as a hyper-niche Facebook Video channel here (Part 2). My podcast audio conversation with producer Zack Coffman is here. This week, here are my Takeaways… 1. Facebook Video: The Scale and …
Takeaways: Choppertown and the Wild West of Facebook Video (3 of 3) Read More »
“The Revolution Will Not Be Televised: It will be streamed, snapped, tweeted, and projected in virtual reality.” That’s the title of a presentation from tech strategist and investor Ashu Garg, who leads Foundation Capital. His big thesis is that hybrid producers/ tech-savvy marketers will develop the “cross-platform, data-driven video strategies that blur the line between content and advertising.” …
Digital Video Landscape: “Producers Out! Tech-savvy Marketers In!” Read More »
The message of Choppertown is that documentaries can make money from Facebook. It is the story about how a deficit-funded, observational documentary evolved into a ground-breaking Facebook “channel.” Thanks to Zack Coffman for sharing the ups, downs, and ups again of the Facebook marketing engine Choppertown. Here is Part 1 of my Case Study on documentary strategies for …
Choppertown: A Model Facebook Network with 2.0 Million Friends. (Part 1 of 3) Read More »