Dr John Morse heads the consumer research firm Byron Media. He is a highly-respected industry veteran with a deep specialization in viewing behavior. He describes how, until recently, we relied on well-established processes and research firms like Nielsen, COMSCORE and BARB to accurately calculate how many viewers watch a particular program, and what type of …
Parrot Analytics is an industry leader in tracking audience demand for television content in the new age of online video. Until recently, our industry relied on a well-established solution to rate and value the audience for a specific program or channel. Nielsen, BARB and others record program viewing decisions in a panel of homes. The panelists …
A letter from Christian Beetz: Dear Peter, Thank you very much for your Case Study and your moderation at Sunny Side. Before you go into the well deserved summer break, I would like to give you a brief update on THE CLEANERS. Christian Beetz with ARD/WDR’s Christiane Hinz. Credit : Jean-François Augé / studio-ouest.com Oscar …
THE CLEANERS An Anti-Case Study From Berlin: UPDATE Read More »
Welcome to my second podcast on the business of the unscripted business. My Guest: Michael Hoff leads Hoff Productions, successfully delivering mainly male-targeted series and specials to dozens of networks for 25 years. In my recent popular post, Michael spelled out the evolving high-stakes world of program development. The Topic: Today’s Pitching Process. Network development execs are …
Program Development & Pitching Trends. Podcast with Michael Hoff Read More »
Welcome to the first of my podcasts on the business of the unscripted business. The topic: Barack and Michelle Obama have formed a production company with Netflix‘s backing. The definition of “A-Lister” will never be quite the same when it comes to pitching. What does it mean for producers that the competitive bar to earn your buyers’ …