Here is a selection of the recent torrent of news coverage and social media posts that responded to Netflix‘s cross-promotion of THE CROWN and the documentary DIANA IN HER OWN WORDS.
The mix, from The Guardian to TikTok adds up to an valuable Case Study of the landscape through which producers, buyers and comms teams must navigate in the post-channel era — if they want to make an impact.
Podcast
Don’t miss my entertaining and informative podcast with producer Tom Jennings.
We cover:
- The journey of DIANA from its commissioner Nat Geo Channel to Netflix and now back to Nat Geo’s new boss, Disney +.
- How the social media explosion developed.
Listen to Tom Jennings (24′)
The News
The Guardian
https://www.theguardian.com/commentisfree/2020/nov/24/young-women-the-crown-diana
The Daily Mail
Entertainment Tonight
Town & Country
16 Shows You Should Watch After Finishing The Crown Season Four
Omid Scobie (55.4K followers)
https://twitter.com/scobie/status/1332850476786868224
1.3K Likes, 191 Retweets
Lady Kinsey Schofield (220.8K followers)
https://twitter.com/kinseyschofield/status/1332466879932157953
Jon Ostrower (91.5K followers)
https://twitter.com/jonostrower/status/1332184042188333059
Kanye en su jugo (62.9K followers)
https://twitter.com/hectorguilleng/status/1150469567241568256
8.9K Likes, 1.4K Retweets
TikTok
wakandaontheweekends
https://www.tiktok.com/@wakandaontheweekends/video/6897330435794275590
k.deandre.i93
https://www.tiktok.com/@k.deandre.i93/video/6898838921086553346
niska416
https://www.tiktok.com/@niska416/video/6898512620945427718
sassycritic
https://www.tiktok.com/@sassycritic/video/6898618725767924993
tiktoktips_jyotimaflak
https://www.tiktok.com/@tiktoktipps_jyotimaflak/video/6900317309320088833
Facebook – Ashleigh Livesey 582 comments
https://www.facebook.com/groups/netflixprimeuk/permalink/4186827068001017/
Facebook – Kate O’Mara 262 comments
https://www.facebook.com/groups/netflixprimeuk/permalink/4187671111249946/
NoClueorFacts
https://www.reddit.com/r/NetflixBestOf/comments/jyo4cs/discussion_diana_in_her_own_words/
hillpritch1
https://www.reddit.com/r/TheCrownNetflix/comments/jw24ry/after_you_watch_season_4/