Here is a selection of the recent torrent of news coverage and social media posts that responded to Netflix‘s cross-promotion of THE CROWN and the documentary DIANA IN HER OWN WORDS.
The mix, from The Guardian to TikTok adds up to an valuable Case Study of the landscape through which producers, buyers and comms teams must navigate in the post-channel era — if they want to make an impact.
- The journey of DIANA from its commissioner Nat Geo Channel to Netflix and now back to Nat Geo’s new boss, Disney +.
- How the social media explosion developed.
Listen to Tom Jennings (24′)
The Daily Mail
Town & Country
Omid Scobie (55.4K followers)
1.3K Likes, 191 Retweets
Lady Kinsey Schofield (220.8K followers)
Jon Ostrower (91.5K followers)
Kanye en su jugo (62.9K followers)
8.9K Likes, 1.4K Retweets
Facebook – Ashleigh Livesey 582 comments
Facebook – Kate O’Mara 262 comments