‘The Crown’ & ‘Diana’ – Multi-platform examples of the social media explosion

Here is a selection of the recent torrent of news coverage and social media posts that responded to Netflix‘s cross-promotion of THE CROWN and the documentary DIANA IN HER OWN WORDS.

The mix, from The Guardian to TikTok adds up to an valuable Case Study of the landscape through which producers, buyers and comms teams must navigate in the post-channel era — if they want to make an impact.

Podcast

Don’t miss my entertaining and informative podcast with producer Tom Jennings.

We cover:

• The journey of DIANA from its commissioner Nat Geo Channel to Netflix and now back to Nat Geo’s new boss, Disney +.
• How the social media explosion developed.

Listen to Tom Jennings (24′)

The News

https://www.thenews.com.pk/latest/754515-royal-family-at-war-with-netflix-for-promoting-documentary-on-princess-diana

The Guardian

https://www.theguardian.com/commentisfree/2020/nov/24/young-women-the-crown-diana

The Daily Mail

https://www.dailymail.co.uk/news/article-8996921/Culture-Secretary-Oliver-Dowden-demands-Netflix-make-clear-Crown-fiction.html

Entertainment Tonight

https://etcanada.com/news/721248/netflixs-tweet-about-the-crown-and-princess-diana-doc-has-angered-many/

Town & Country

16 Shows You Should Watch After Finishing The Crown Season Four

Twitter

Omid Scobie (55.4K followers)

https://twitter.com/scobie/status/1332850476786868224

1.3K Likes, 191 Retweets

Lady Kinsey Schofield (220.8K followers)

https://twitter.com/kinseyschofield/status/1332466879932157953

Jon Ostrower (91.5K followers)

https://twitter.com/jonostrower/status/1332184042188333059

Kanye en su jugo (62.9K followers)

https://twitter.com/hectorguilleng/status/1150469567241568256

8.9K Likes, 1.4K Retweets

TikTok

wakandaontheweekends

https://www.tiktok.com/@wakandaontheweekends/video/6897330435794275590

k.deandre.i93

https://www.tiktok.com/@k.deandre.i93/video/6898838921086553346

niska416

https://www.tiktok.com/@niska416/video/6898512620945427718

sassycritic

https://www.tiktok.com/@sassycritic/video/6898618725767924993

tiktoktips_jyotimaflak

https://www.tiktok.com/@tiktoktipps_jyotimaflak/video/6900317309320088833

Facebook

Facebook – Ashleigh Livesey 582 comments

https://www.facebook.com/groups/netflixprimeuk/permalink/4186827068001017/

Facebook – Kate O’Mara 262 comments

https://www.facebook.com/groups/netflixprimeuk/permalink/4187671111249946/

Reddit

NoClueorFacts

https://www.reddit.com/r/NetflixBestOf/comments/jyo4cs/discussion_diana_in_her_own_words/

hillpritch1

https://www.reddit.com/r/TheCrownNetflix/comments/jw24ry/after_you_watch_season_4/