Documentary Business

Peter Hamilton Consultants, Inc

Streaming services remain most popular destination for U.S. TV viewing in December

Graphic retrieved from Nielson

Nielsen’s Gauge for December, reveals several very interesting findings:

Streaming Trend: Full Year

  • Streaming continued its reign as the top category, capturing 38.1% of total TV usage,
  • Streaming usage gained 10.4 share points climbing from 27.7% of total TV usage.

Peacock Breaks Through

  • Peacock made its debut in The Gauge this month, with a 1.0% share of TV.
  • Viewing on HBO Max climbed by 18.1%—the largest usage increase across all named streaming platforms — and represented 1.4% of total TV consumption.
  • Netflix and YouTube each lost one-tenth of a share point vs. November, finishing at 7.5% and 8.7% of television, respectively.
  • Hulu usage was down 11% in December, which translated to 3.4% of TV.
  • Broadcast and cable viewing declined (3.7% and 2.4%, respectively).