Sunny Side of the Doc | 19-22 June 2023

Documentary Business

Peter Hamilton Consultants, Inc

Streaming services remain most popular destination for U.S. TV viewing in December


Nielsen’s Gauge for December, reveals several very interesting findings:

Streaming Trend: Full Year

  • Streaming continued its reign as the top category, capturing 38.1% of total TV usage,
  • Streaming usage gained 10.4 share points climbing from 27.7% of total TV usage.

Peacock Breaks Through

  • Peacock made its debut in The Gauge this month, with a 1.0% share of TV.
  • Viewing on HBO Max climbed by 18.1%—the largest usage increase across all named streaming platforms — and represented 1.4% of total TV consumption.
  • Netflix and YouTube each lost one-tenth of a share point vs. November, finishing at 7.5% and 8.7% of television, respectively.
  • Hulu usage was down 11% in December, which translated to 3.4% of TV.
  • Broadcast and cable viewing declined (3.7% and 2.4%, respectively).