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Documentary Business

Peter Hamilton Consultants, Inc

David Attenborough’s Lasting Power: UK Natural History Ratings Snapshot, 2018-22

As my tribute to David Attenborough‘s incomparable career, and as a conversation piece for delegates at Wildscreen, below is a five-year snapshot of BARB UK audience data for the Natural History genre.

The shows are for BBC1, ranked by ‘000’s for highest single eps in series. 

TitleDateShare‘000’s
SEVEN WORLDS, ONE PLANET10/27/201939.81%8,704.20
DYNASTIES11/25/201831.34%8,060.10
A PERFECT PLANET1/3/202128.94%7,001.60
FROZEN PLANET II9/11/202231.21%5,799.30
BLUE PLANET LIVE3/24/201924.28%5,744.70
THE GREEN PLANET1/9/202229.90%5,707.40
ATTENBOROUGH’S LIFE IN COLOUR2/28/202127.45%5,641.40
BIG CATS1/11/201822.62%5,197.60
SPY IN THE SNOW12/30/201825.20%5,084.80
DAVID ATTENBOROUGH & GIANT SEA DRAGON1/7/201818.94%4,859.60
EARTH FROM SPACE4/17/201918.77%4,730.20
EXTINCTION: THE FACTS9/13/202022.45%4,374.00
DINOSAURS: FINAL DAY / DAVID ATTENBOROUGH4/15/202230.83%4,279.10
PRIMATES4/26/202016.85%4,210.70
PLANET EARTH: A CELEBRATION8/31/202021.72%4,109.00
BLUE PLANET REVISITED3/29/202023.99%4,084.50
ANIMALS WITH CAMERAS2/1/201818.72%4,021.40
THE MATING GAME10/3/202122.03%3,930.00
EARTH’S NATURAL WONDERS2/14/201814.68%3,675.60
BLUE PLANET II: OCEANS OF WONDER1/4/201917.73%3,543.60
PENGUINS: MEET THE FAMILY12/29/202018.33%3,488.90
SNOW ANIMALS12/30/201917.60%3,455.00
ATTENBOROUGH’S WONDER OF SONG1/3/202218.00%3,320.60
RIVER WALKS12/10/201816.00%3,138.10
FANTASTIC BEASTS: A NATURAL HISTORY2/27/202216.01%3,054.00
SERENGETI7/18/201916.77%2,950.90
ATTENBOROUGH & MAMMOTH GRAVEYARD12/30/202117.66%2,946.30
ELEPHANTS ON THE MOVE7/23/201815.60%2,896.70
SPY IN THE WILD1/22/202011.28%2,861.80
OUR CHANGING PLANET4/24/202220.38%2,855.60
BLUE PLANET II11/22/202017.56%2,830.80
ATTENBOROUGH & GIANT EGG4/12/202015.64%2,589.80
PLANET EARTH II11/8/202014.62%2,537.20
ATTENBOROUGH & SEA DRAGON8/23/202017.46%2,393.10
ANIMALS BEHAVING BADLY7/25/201813.01%2,259.40
ANIMAL PARK SUMMER SPECIAL8/16/201936.76%2,039.50
PENGUINS – SPY IN THE HUDDLE5/10/202014.82%2,010.00
SERENGETI II8/22/202116.31%1,989.00
FROZEN PLANET12/12/202114.27%1,889.30
THE DEER STALKER: OUR LIVES8/26/201812.02%1,864.70
PLANET EARTH II: A WORLD OF WONDER1/1/201913.44%1,630.20
ANIMAL PARK8/28/202025.91%1,617.90
ANIMAL PARK XMAS12/12/201931.09%1,587.30
ATTENBOROUGH & GIANT DINOSAUR6/20/20218.90%1,379.20
ANIMAL PARK EASTER SPECIAL4/15/201926.11%1,365.30
GRETA THUNBERG:4/26/20216.52%1,360.10
BLUE PLANET UK3/25/201914.00%1,276.90
ATTENBOROUGH & GIANT ELEPHANT7/8/201811.38%1,157.40
LIFE IN THE SNOW12/30/201916.32%1,118.90
SNOW BABIES12/24/201814.64%1,118.20
SNOW CHICK: PENGUIN’S TALE12/26/20188.82%938.40
BRITAIN’S PUPPY BOOM8/18/202112.18%918.80
WALKS OF LIFE4/14/201910.76%707.80
SNOW BEARS12/22/20199.38%695.20

Netflix Rates!

For several years I have been complaining that a chunk of the pleasure of my factual industry analysis has gone missing because Netflix and the streamers are subscription services that don’t share the audience data that drives their programming decisions.

Surprise!

Today I read that Netflix opens up to UK audience measurement after joining BARB TBI Vision.

Why now?

Netflix is planning to offer an advertiser-supported option,like hulu.

Media buyers need detailed viewing data, and that will fundamentally change what we know about Netflix’s audience, and therefore how producers can construct pitches that anticipate viewing patterns.