StoryScout 2024

Documentary Business

Peter Hamilton Consultants, Inc

MIPDoc Takeaways: A Video Interview for China’s Unscripted Marketplace

Content China‘s Carrie Huo sat down with me in Cannes to chat about trends in the Unscripted video sector worldwide.

  • The Mandarin-subtitled interview was aimed at China’s documentary and reality producers.
  • The video is distributed on the ad-supported Media Plus China platform.
  • It is worth a look just for the production value and ad load!

Topics covered include:

  • SVOD originals.
  • Channels will require a lot of content for a long time.
  • Netflix, Nat Geo and the ‘swing back to quality.’
  • The evolution of China’s documentary sector.
  • VR’s limited relevance for documentary story-telling.
  • Incremental technical changes, including 4K.

Here is the link to the interview:

And stills to give you the flavor.

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Thanks to Carrie Huo and her team at Content China.