Netflix & YouTube dominate viewing of streamers. End of Discovery+ as a standalone?
Netflix (26% market share) and YouTube (21%) dominate viewership on connected TV’s. The launch and rollout of powerful new streamers like Disney+, HBO Max, Paramount+ and Discovery+ hardly dented their dominance. Their combined share of the key measure of Time Spent dropped only 2% in 18 months. The outlook is not promising for the new …
Netflix & YouTube dominate viewing of streamers. End of Discovery+ as a standalone? Read More »