Terra Mater - Star Chasers on Senegal

Documentary Business

Peter Hamilton Consultants, Inc

NETFLIX DOCUMENTARIES, FRANCE : The Top 20 Originals in 2019 from Parrot Analytics. Comparison with U.S., UK, Australia & Germany

This post covers the online demand for Netflix Original Documentaries in France.

Measuring Audience Demand:

  • The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms.
  • Today’s post continues my series on Netflix’s Top 20 Original Documentaries.
  • Parrot Analytics has generously shared their proprietary data on the Top 20 Documentary and Scripted Originals on Netflix in the U.S., UK, France, Germany & Australia.
    • Read the U.S. Top 20 post.
    • I also compare the demand for Netflix Documentaries with the streamer’s Scripted Original hits like Narcos.

Top 20 Netflix Documentary Originals
France
Demand Expressions / Capita
January 1 – July 7, 2019

RankTitle Daily Demand 
1Wild Wild Country            0.7130
2Making A Murderer            0.5738
3Our Planet            0.4904
4Formula 1: Drive To Survive            0.4763
5Chef’s Table            0.3053
6Sunderland ’til I Die            0.2693
7The Chef Show            0.2544
8Evil Genius: America’s Most Diabolical Bank Heist            0.2507
9Dark Tourist            0.2077
10Street Food            0.1825
11Abstract: The Art Of Design            0.1436
12Conversations With A Killer: The Ted Bundy Tapes            0.1311
13Last Chance U            0.1221
14The Confession Tapes            0.1028
15Dirty Money            0.0806
16Ugly Delicious            0.0760
17The Staircase            0.0677
18Fyre: The Greatest Party That Never Happened            0.0657
19Knock Down The House            0.0576
20The Keepers            0.0572

PETER’S TAKEAWAYS

  • My Takeaways have become repetitive.
  • Parrot’s Demand Expressions® is a very useful and widely subscribed tool for programmers to value the online impact of programs, content brands and genres.
  • Demand Expressions® is a valuable workaround for Netflix’s notorious black hole for information about its audience.
  • Note that measures of online engagement deliver strategic and commercial insights, but they don’t sell soap powder like the data syndicated by the Nielsen-type ‘dinosaur’ ratings services.
  • Thanks to my Editorial Assistant: Christine Watson.

Demand Differential by Territory

  • The chart below captures the multiple of Demand for Netflix original dramas over documentaries across five territories.
  • Netflix Originals are overwhelmingly produced in English and dubbed for the non-English-speaking markets.
  • English is spoken more commonly in once-Occupied Germany than France.
  • Scripted series more easily afford a higher-end investment in dubbing than Documentaries, with the highest spend more likely in the largest territories.
  • These and I’m sure many other factors explain the gap in engagement between Scripted and Unscripted for France versus the other territories.
  • Where does that leave Australia, almost par with Germany?
      • The ABC and SBS have pulled back from documentary programming over the last two decades.
      • Maybe the Australian audience has become less familiar with the genre?

Source: Parrot Analytics

Top 20 Netflix Scripted Originals
France
Demand Expressions / Capita
January 1 – July 7, 2019

RankTitle Daily Demand Scale Difference
1Stranger Things             8.846812.4
2Lucifer             7.385112.9
3Black Mirror             6.157012.6
4La Casa De Papel             6.055512.7
5Narcos             5.283917.3
613 Reasons Why             4.293915.9
7Designated Survivor             3.324213.1
8Sense8             2.826811.3
9The OA             2.720213.1
10House Of Cards             2.413313.2
11The Crown             2.064814.4
12Lost In Space             1.939714.8
13The Society             1.894215.5
14When They See Us             1.760917.1
15Altered Carbon             1.644820.4
16Mindhunter             1.628521.4
17You             1.589723.5
18Black Summer             1.520823.2
19Love Death And Robots             1.513026.3
20The Haunting Of Hill House             1.503726.3

Demand Expressions®

  • Demand Expressions® is the global TV measurement standard developed by Parrot Analytics that represents the total audience demand being expressed for a title within a market.
  • Audience demand reflects the desire, engagement and viewership, weighted by importance.
  • A stream/download is a higher expression of demand than a ‘like’/comment.

About Parrot Analytics

  • Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
  • Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention.
  • The company has offices in Los Angeles, New York, London, Singapore and Auckland. Connect with us on YouTube, LinkedIn and Twitter.
  • For more information, see www.parrotanalytics.com.

How to Prepare for Your Netflix Pitch