A random email blast from streaming promoter KillTheCableBill revealed lots of fascinating data about the streamers – their subscribers and their economics.
The Netflix breakdown by political party is a favorite:
What does it mean?
Demographics
- Cable subscribers are found more in U.S. counties and households that are characterized by lower income, but above poverty. These lean Republican.
- Streamers tend to be early adopters, plus urban and suburban residents. They lean Democrat.
Program Selection
- Another explanation could be that the Netflix program offer leans towards the ‘progressive’ or ‘centrist’ point of view.
- That’s despite hit scripted series that tick rightwing boxes.
- One example is Fauda with its Global War On Terror militarism and Islamophobia.
- Netflix’s documentary selections favor Sundance winners and Hollywood A-listers, reflecting the solid liberal bias of these communities.
Netflix Opportunity: Make Programs for the Right?
- Dem and Repub loyalists are roughly equal segments of the U.S. population — around 26% according to a recent Gallup poll.
- By comissioning more right-leaning scripted and documentary programs… more Fox News than PBS… Netflix could gain millions of subscribers.
- Not that I’m advocating for more Fauda’s… or for their documentary peers covered here in Gregory Crofton’s “Death of a Nation” and the Rightwing Documentary Ecosystem
MORE CHARTS
Following is a selection of my favorite charts from KillTheCableBill:
Subs by Region
Eleven Streamers By Generation
Streamers by Gender
- Discovery+’s male bias is a big surprise.
- D+ has targeted women from launch.
- Maybe Discovery’s male Deadliest Catch viewers are more loyal D+ viewers than the female watch-while-you-housekeep audience described in the streamer’s launch promotion?
- Listen to my podcasts on Disney+ and Discovery+ with programming guru Dan Salerno
Netflix Revenues
- The Hockey Stick that every investor and manager dreams of…
There’s more at KillTheCableBill.
