StoryScout 2024

Documentary Business

Peter Hamilton Consultants, Inc

Selling a Documentary

Selling a Documentary? Peter Hamilton leads workshops that focus on:

selling a documentaryBuying and Selling a Documentary

The workshops may include additional consultants with special expertise, for example in documentary budgeting or documentary deals.

Dentsu and Bang Communications initiated a workshop in Tokyo for Japanese producers who are compelled to respond to the March 2011 earthquake and Tsunami, and who are seeking to better understand the documentary deal with North American and European partners.

A January 2013 Paris workshop was sponsored the USPA. It was followed by a presentation on trends in history programming at a Colloquium of French industry leaders held at the Sorbonne University.

Workshops may extend from a half-day presentations to two days of analysis involving case studies and problem solving.

Recent topics have included:

  • Best Practices for Networks in Documentary Program Development
  • Reality Series Budgets and Templates
  • Selling a documentary or Character-based Series
  • How US Networks Develop and Commission Factual Programs
  • Budget Templates for Documentaries
  • Trends in Deal Terms for buying documentaries
  • Giant Screen / IMAX and 3D: Trends and Opportunities
  • Coproductions and documentary deals
  • Trends in the single documentary sales

Peter Hamilton directs Peter Hamilton Consultants where he helps his clients to successfully develop, produce and sell documentaries and reality television content.

His clients since 1987 have included Discovery Communications, A+E Networks, Smithsonian Channel, NBC, BBC, Scripps Networks, Weather Channel, ABC Australia, Singapore’s Media Development Authority, and Paul Allen’s Vulcan Foundation. Notably, he developed the business plan for Discovery International, now a $12Bn enterprise.

For established players and newcomers, Peter Hamilton assesses concepts, undertakes market studies in how to buy documentaries and reality TV programs, creates business plans for documentary sellers, identifies partners, develops marketing and distribution strategies, and actively contributes to their successful implementation. His firm has helped plan and launch dozens of factual networks worldwide.

He is a frequent speaker about buying and selling documentaries at leading media industry events, including MIPDoc, Real Screen, Sunnyside of the Doc, Sheffield Doc/Fest, Hot Docs, Westdoc, Science & Factual Producers’ Congress and AIDC.


About Peter Hamilton,

Peter Hamilton publishes, a TV industry newsletter on how to produce a documentary TV special and reality television series. His expertise is unscripted TV, the documentary budgetfunding a documentaryselling a documentary, and how to make a documentary.

Sign up here to receive and its many studies about how to make a documentary.
Read more about Peter’s workshops here.