Internet Economy Archives - Page 16 of 19

MIPTV & MIPDoc Takeaways #1-5: That Unsettled Netflix Feeling Along the Croisette

2018 April 25 / Conferences & Markets, Distribution, Documentary Production, Facebook, Internet Economy, Netflix, Operations, Public Television, Ratings

What caught my attention at MIPDoc and MIPTV this year? Lots of producers and network executives called to ask. They are curious because their business models and career options are becoming more unsettled by the rise of Netflix and online video distribution platforms. Here are my Takeaways from Cannes (#1-5): 1. What You Know. And …

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The Demand for Documentaries Across Online & Social Media Platforms: Recent Highlights

2018 January 16 / Distribution, Internet Economy, Ratings

In this post, we share highlights of Parrot Analytics‘ analysis of cross-platform demand for unscripted programs. Online Measurement? How do you measure the performance of a documentary online and in social media? It’s a big question because Amazon, Netflix and other platforms don’t share performance data. Social Media data is both widely dispersed and hard …

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Facebook Commission: Tom Brady Gives Intimate Access to His Private Life. “It’s Like Therapy”

2018 January 10 / Documentary Production, Facebook, Internet Economy

Facebook’s rising power comes partly from its unique access to the hardest-to-get documentary stories. That’s a key message of a fascinating article by Mark Leibovich in the Sports section of today’s The New York Times. “Tom vs Time” “Tom vs Time” is a multi-episode documentary series about Tom Brady, the New England Patriots’ 40-year old quarterback until he was dethroned by the …

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Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

2017 November 12 / Internet Economy, Netflix, Operations, Ratings, VOD

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

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Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

2017 November 6 / Amazon, Commissioning Process, Documentary Budget, Documentary Production, Documentary TV, Facebook, Funding a Documentary, Internet Economy, Netflix, Unscripted TV, VOD

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …

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“Hands & Pans”: Tasty’s Cooking Format Burns the Food Network in the Online Video Economy

2017 October 31 / Amazon, Commissioning Process, Facebook, Internet Economy, Network Profile, Producers' Tool Kit, Valuations

Tasty is enjoying a meteoric rise driven by its low budget, fixed-camera cooking format and Facebook distribution. It is a Case Study in how viewing on Facebook is hurting leading cable channels like the Food Network, and in turn, damaging Discovery‘s valuation. Hands & Pans: Tasty is a BuzzFeed division that produces and shares content related to comfort …

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Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

2017 October 4 / Facebook, Funding a Documentary, Internet Economy, Ratings, VOD

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …

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PBS & Natural History Programming: A Ratings Snapshot for the Jackson Hole Wildlife Film Festival.

2017 September 21 / Commissioning Process, Internet Economy, Network Profile, Uncategorized

Wildlife programming is an area of strategic focus and growth for PBS: Natural History appeals strongly to PBS’s core audience. And the genre is bringing in new and younger viewers. Ratings Revealed: Is the PBS audience for Natural History as big as many claim? How old are the viewers? Who originates the programs? How many …

PBS & Natural History Programming: A Ratings Snapshot for the Jackson Hole Wildlife Film Festival. Read More »