Documentary Business

Peter Hamilton Consultants, Inc

South Africa: ATFT’s Sunnyside of the Doc 2014 prep workshops in Durban, Cape Town & Johannesburg

I am excited to be leading Sunnyside of the Doc Prep Workshops in Durban, Cape Town and Jo’burg organized by dti and ATFT – The Association for Transformation in Film and Television.

Below and here is the letter from Zukiswa Boyce (ATFT) with all the workshop details including how to register.

I hope to see our RSA colleagues there!!



From  Zukiswa Boyce (ATFT)

Dear colleague,

The Department of Trade and Industry (dti) and The Association for Transformation in Film and Television (ATFT) is inviting you to an export market readiness workshop on the Sunnyside of the Doc documentary and factual market 2014 in Durban, Cape Town and Johannesburg.

As part of our mandate to up skill our members in financing, distribution, sales and co-production, ATFT will host three workshops in three cities in preparation for the Sunnyside of the Doc market taking place between the 23rd – 26th of June 2014 in La Rochelle, France.

The workshops are open to any interested parties who are looking to attend next year’s Sunnyside of the Doc, but are essential to delegates attending this years market with the ATFT/dti delegation.

Workshop Schedule

The workshops will be split into two parts and the day’s programme will be as follows:

09h00-13h00 :
The morning session is an introduction to ATFT and how our delegations work, as well as an introduction to the Sunnyside of the Doc market and is for anyone who has never attended the market before. We will also explain the DTI EMIA scheme used to finance the delegations to attend these markets and how to apply through ATFT or as individual companies through the Individual Exhibitor scheme. We will also cover international feature film financing, sales, distribution and co-production and on how to make the most of the Sunnyside of the Doc market and attract investment to your project or sell finished films.

13h00-14h00 : Lunch

14h00-16h00 :
The afternoon session is specific to attendees’ projects and how to go about selling them or financing them at this market. Attendees can ask the facilitator Peter Hamilton for advice and pitch their project to him and their peers.

The Sunnyside of the Doc workshops will be facilitated by renowned documentary and factual expert Peter Hamilton.

(More credentials here)


The workshops will take place on the following dates and in the following venues:

1. Durban
Wednesday 11th June 2014
Creative Centre for Arts, University of Kwazulu-Natal, King George V Ave, Durban

2. Cape Town
Thursday 12th June 2014
The Big Fish School of Digital Filmmaking, The Foundry, Unit 109D, 74 Cardiff Road Green Point

3. Johannesburg
Friday 13th June 2014
NFVF Auditorium 87 Central Street, Houghton

Spaces are limited and entrance is conditional to pre-registration by sending an RSVP email to

As catering is provided according to the number of RSVP’s, anyone who does not attend without notifying us at least 24 hours in advance will not be able to attend future market readiness workshops

Zukiswa Boyce



Photo: Cape of Good Hope