Warner Brothers’ ID: Investigation Discovery network is actively ordering new originals.
While many legacy channels are cutting back on their commissions, ID‘s strategy is relatively unchanged in the streaming era.
What is ID buying?
Veteran programming executive Dan Salerno, answers this question and more in our latest webinar.
This is episode #7 in a series on industry trends co-produced by Pact, the UK producers’ association and Documentary Business.
Watch here (23 min)
[3:00] ID’s demographics: “Women love True Crime, and men don’t leave the room.”
[7:00] The surprising volume of new ID titles in the last six months.
[9:30] Do ID premieres end up on Discovery+ and other streamers?
[10:20] ID’s UK producers. “You don’t have to be an American to cover American crime.”
[15:00] What kind of programs and formats is ID commissioning?
SCHEDULES / SLIDES
Here is Dan’s ID schedule as featured in the webinar. Don’t be put off by the detail. His message is that “the colors tell the story!”
Download our complete ID PPT presentation here.
Ten U.S. Channels: What are they Buying?
“Linear still matters!” is the theme of my Pact webinars with Dan on the U.S. channels’ programming strategies:
- Watch episode 1 – Discovery Channel and Animal Planet
- Watch episode 2 – National Geographic Channel and Nat Geo Wild
- Watch episode 3 – A&E and History Channel
- Watch episode 4 – TLC
- Watch episode 5 – HGTV & Food Network
- Watch episode 6 – Reelz
Another popular Pact webinar
- Philip Shane shares his positive views on AI for Documentary Filmmakers.
Thanks
- Aimee Shimmin produces our webinar series for Pact.
- Caitlin Cooper is associate editor for Documentary Business.
About Dan Salerno
Dan Salerno has been a key member of the leadership team for established and emerging networks, with an emphasis on strategic planning and content development. Most recently National Geographic’s Head of Programming, focusing on programming, development, and strategy, Dan’s career also includes BBC, Gospel, Fuse, and the original launch team at Discovery and its sister channels.
