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WCSFP. Expert Takeaways from Seattle. My Pact Webinar with Ruth Berry, Ed Hersh and Dan Salerno

The World Congress of Science & Factual Producers (WCSFP) just wrapped in Seattle.

  • What was the vibe?
  • What do buyers want?  And not!
  • Are times as tough as many say?
  • Is it the “World Congress” or “First World Congress”?

Industry veterans Ruth Berry, Dan Salerno and Ed Hersh were deeply involved in Congress, pitching projects, producing standout sessions, networking, and enjoying the company of fellow professionals.

In our Pact UK / Documentary Business webinar, they share their takeaways from a very satisfying Congress.

Watch here (47 minutes)



  • [2:30] What was the overall vibe at WCSFP 2023?
  • [7:00] The state of the global documentary market.
  • [11:00] Industry morale: The buyers and broadcasters who did not attend Congress.
  • [18:00] Challenges and opportunities as the “streaming content bubble” pops.
  • [25:00] What stories and approaches to storytelling stood out in What’s the Buzz?
  • [31:00] What were the most attended panels?
  • [34:00] What were the takeaways from the AI panel that was focused on production processes?
  • [39:00] Where was Congress most focused on the spectrum between light factual entertainment, and hard-hitting investigations and curated documentaries.


Ruth Berry
Ruth is an award-winning producer, director and writer of blue-chip factual programming. She is a recipient of the Order of the Lion of Senegal for services to the communication of science and has recently been awarded the Gold AAAS Kavli Science Journalism Award for ‘Video In-Depth Reporting in Science. Read my coverage of her Star Chasers Of Senegal copro for Terra Mater Studios and PBS NOVA.

Ed Hersh
Ed Hersh is a veteran senior consultant who focuses on story-telling. He has enjoyed a distinguished career as a programming executive and producer. Here is the link to Ed’s StoryCentric consulting practice.

Dan Salerno
Veteran programming executive for Discovery, Nat Geo, BBC and other industry leaders, Dan is a senior consultant serving global platforms, networks and producers. Contact Dan at

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Thanks for  a year of successful Pact co-productions>

  • Aimee Shimmin produces our webinar series for Pact.
  • Caitlin Cooper is associate editor for Documentary Business.

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